Acquire the
Collection
"This is not an auction. There is no bidding. There is one collection, one price, and one collector."
Seven masterpieces that established the contemporary abstract market
Seven individual abstract masterpieces — each sold separately across decades — together realized $1.087 billion. The Hepta Collection offers seven works, one artist, one covenant, one indivisible acquisition at $77,000,000.
Interchange
Willem de Kooning
17A
Jackson Pollock
No. 6 (Violet, Green and Red)
Mark Rothko
No. 5, 1948
Jackson Pollock
Untitled
Jean-Michel Basquiat
Untitled (Yellow and Blue)
Mark Rothko
Untitled (Blackboard)
Cy Twombly
"At $77M, The Hepta Collection is priced at 7.1% of the combined comparable market — for a collection that is mathematically irreplaceable."
Why $77M Is Not a Price.
It Is an Argument.
Every serious collector will ask the same question: Is $77M justified? The answer is not subjective. It is structural. Here is the case.
Scarcity Is Absolute
Every great collection derives its long-term value from supply constraint. The Hepta Collection is the only body of work in existence where supply is permanently zero after acquisition. The Living Dead Artist Covenant eliminates future supply by legal force, not by death or circumstance. No other collection on earth can make this claim.
7.1% of Comparable Value
Seven comparable abstract masterpieces — de Kooning, Pollock, Rothko, Basquiat, Twombly — sold individually across decades for a combined $1.087 billion. The Hepta Collection is offered at $77M: 7.1% of that figure. For a collection that is unified, covenanted, and irreplaceable. The discount is not a weakness. It is the entry point.
Virgin Provenance
These seven works have never been sold, exhibited, loaned, or transferred. They carry zero institutional history, zero auction record, and zero prior ownership. In the contemporary art market, virgin provenance at this scale is nearly impossible to acquire. The collector who acquires this collection becomes the first and only chapter in its provenance story.
$77M is not the ceiling.
It is the floor.
The price was set not by market demand, but by the artist's deliberate choice to make acquisition accessible to the right collector at the right moment. The number 77 carries its own significance — seven works, seven layers, seven pillars of meaning — and the price reflects that architecture.
Once the covenant is executed and the collection enters private hands, its market value becomes a function of permanent scarcity. No auction house, no gallery, and no future artist can replicate what this collection represents. The collector who acts is not paying $77M for seven paintings. They are paying $77M to own the only covenanted collection in the history of contemporary art.
"The question is not whether $77M is a fair price for seven paintings. The question is whether you understand what you are actually buying — and whether you have the vision to act before someone else does."JJB · The Artist
The Complete Hepta Collection
Seven Original Paintings
All seven oil-on-canvas works (36"×36" each) — Septima, Without, Content, Forever, Genesis, Narrowe, and Forgive — transferred with clear title and full physical custody.
Virgin Provenance Certificate
A notarized certificate of provenance confirming these works have never been sold, exhibited, or transferred prior to this acquisition. Direct from artist's studio.
The Living Dead Artist Covenant
The signed, notarized, and legally binding covenant in which the artist irrevocably agrees to create no further artworks for the duration of his natural life.
Copyright License
A perpetual, worldwide, royalty-free license to display and reproduce the collection for personal, archival, and private collection documentation purposes.
Private Treaty Agreement
A fully executed Private Treaty of Acquisition — the governing legal document of the transaction — drafted under New York law.
Absolute Scarcity Guarantee
By the terms of the Covenant, the total supply of JJB's artwork is permanently fixed at seven works. No future works will ever exist. The collection's scarcity is mathematically absolute.
Expression of Interest
Submit the form below. The artist will respond within 72 hours to schedule a private viewing.
Private Viewing
A private, in-person viewing of all seven works is arranged at a mutually agreed location.
Agreement Execution
The Private Treaty Agreement and Living Dead Artist Covenant are executed by both parties.
Transfer & Delivery
Upon receipt of the deposit, the collection is prepared for white-glove delivery to the collector.
Five Steps to Ownership
The acquisition of The Hepta Collection follows a structured private treaty process designed to protect both parties and ensure the covenant is honored in perpetuity.
Enter Your Access Code
Your unique 7-digit code — delivered by physical scroll — grants you entry to this vault. It identifies you as one of 49 personally selected collectors. Enter it at the vault door to begin your private viewing experience.
Review the Collection
Examine all seven paintings in the gallery. Study the Living Dead Artist Covenant. Review the market context and comparable sales. Request the full legal documentation package via the Expression of Interest form.
Submit Expression of Interest
Complete the form below. The artist will respond within 72 hours to schedule a private, in-person viewing of all seven original works. No intermediaries. No auction house. Direct from artist to collector.
Execute the Agreement
The Private Treaty of Acquisition and the Living Dead Artist Covenant are executed by both parties before a notary. A non-refundable deposit of $7,700,000 (10%) is wired within 3 business days of signing to confirm the acquisition.
Receive the Collection
The remaining balance of $69,300,000 is due within 14 business days. Upon receipt, all seven paintings are prepared for white-glove delivery — fully insured, museum-grade crated, and transferred with complete provenance documentation and clear title.
Questions of Consequence
Every serious collector asks the same questions. The answers are here — unambiguous, unvarnished, and legally grounded.